Bonang Matheba’s new premium beverage brand, The House of BNG opened its doors to a record breaking response following its launch in Johannesburg yesterday, achieving over a billion #houseofbng impressions on twitter and selling out in Woolworths both in store and online.
The House of BNG twitter feed reached a potential 46 million people in one day and, as for instagram, the House of BNG’s account sky-rocketed to 35 000 followers within the first 18 hours of going live.
The impact was also felt in sales with both the House of BNG Brut and Brut Rosé Méthode Cap Classiques (MCCs) requiring additional stocking in Woolworths stores and online.
“The result has been truly remarkable especially as it Bonang’s first endeavour from being a brand ambassador to a beverage brand owner,” says Bonang’s manager, Davin Phillips of Celebrity Services Africa, who handle all aspects to Bonang’s brand, including the House of BNG.
In addition, Cosmopolitan magazine also reached a new milestone following Bonang being the cover of the April issue – reaching 20 million people within 24 hours.
The House of BNG is Bonang’s first foray into her own brand of luxury beverages. Established in 2017, over a period of two years, the brand’s first two products – a Brut Rosé and Brut MCC – are the first two products to be released to market. In addition, Bonang became the first black woman to be made a member of the Cap Classique Producers Association.
MORE ABOUT HOUSE OF BNG
The House of BNG is Bonang Matheba’s first foray into her own brand of luxury beverages. Established in 2017, over a period of two years, the brand’s first two products – a Brut Rosé and Brut MCC – have been released to market, with a Reserve MCC and Sparkling Wine to be added to the range at a later stage. Timeless elegance, a passion for MCC wines and the terroir from which they are born are the hallmarks of the House of BNG – destined to become an iconic South African luxury beverage brand.
House of BNG Brut Rosé
The vibrant effervescent House of BNG Brut Rosé embodies the passion and charm of South Africa’s darling, Bonang Matheba. Bursting from the hills of Stellenbosch’s most famed wine producing farms, the bounty of the region is transformed by expert consultant and Cape Wine Master, Jeff Grier.
Hand harvested to ensure minimal bruising, the Chardonnay, Pinot Noir and Pinot Meunier grape varieties are blended in age old French techniques that develop the flavours and naturally occurring bubbles to deliver a product of ultimate elegance and sophistication. In this Brut Rosé, the assemblage – art and science of combining the three grape varieties – is enlivened by the addition of red wine, creating a fruitful bouquet and a blush pink colour palette, exuding romance and sensuality.
House of BNG Brut
Strong, complex and unmistakable, the House of BNG Brut takes a long heritage, steeped in the French technique and brings to life the labour of decades. In a collaboration between Wine Master Jeff Grier and one of South Africa’s most beloved personalities, Bonang Matheba, the pair have created a sensational brut that entices from the first sip.
Favouring the discerning palette, the Brut is a dry MCC that delivers all the complexity and flavour one would expect from the gold standard and wine masters’ favourite. As the bubbles shimmer and dance atop the golden flute, the Brut invites you into a world of celebration. Reward your senses and indulge your desires with this elegant new offering.
SOCIAL MEDIA HANDLES
Instagram: @Houseofbng
Twitter: House of BNG
Facebook: House of BNG
Hashtag: #Houseofbng
Media Enquiries
Lindile Ndwayana
Celebrity Services Africa – (021) 433-0347; 072-524-1956